Utilize tools like Google Search Console or third-party SEO platforms to analyze the impressions, CTRs, and average positions of your pages in SERPs.

Keyword Research

How does SEO work? SEO primarily focuses on optimizing on-page elements, such as keyword research, content optimization, meta tags, URL structure, and internal linking.

Search engine optimization (SEO)

What is SEO? Search engine optimization (SEO) refers to the practice of optimizing a website to rank higher in organic search engine results. It involves various techniques and strategies to enhance a website’s visibility, relevance, and authority in the eyes of search engines like Google Additionally, off-page optimization techniques, including link building and social media signals, play a crucial role in improving a website’s search engine rankings.



While SEO requires an investment of time and resources upfront, it can ultimately lead to a higher return on investment (ROI) compared to PPC. Credibility and trust: Organic search results are often perceived as more credible and trustworthy by users. SEO efforts can yield long-lasting results that continue to drive organic traffic over time. Developing a strong social media presence and actively engaging with your audience can help increase your brand’s visibility and drive organic traffic.


What is PPC? Pay-per-click advertising (PPC) is an online advertising model where advertisers pay a fee each time their ad is clicked. PPC campaigns typically run on search engines, social media platforms, or other websites, and advertisers bid on specific keywords or audience demographics to display their ads. How does PPC work? PPC campaigns allow advertisers to create targeted ads that appear when users search for specific keywords or fit certain demographic criteria. Advertisers set a budget and bid for ad placement, and the ads are displayed prominently on search engine results pages or relevant websites. The cost of each click depends on the competition for the chosen keywords or audience segment.



Ranking highly for competitive keywords can be a challenging task, requiring extensive optimization and strong domain authority. SEO is a long-term strategy that requires continuous effort and patience to see significant results.



Search engine algorithms frequently change, making it challenging to stay up-to-date with the latest best practices. • PPC campaigns can generate instant visibility and traffic to your website, making it an ideal option for time-sensitive promotions or new product launches.



PPC platforms provide robust analytics and reporting tools, enabling advertisers to measure and optimize their campaigns' performance. Depending on the competitiveness of your industry, PPC advertising can be expensive, especially if your campaigns are not well-optimized.


Long-term sustainability: If you’re looking for sustainable, long-term results and are willing to invest time and resources upfront, SEO is a viable option. Limited budget: SEO can be a cost-effective strategy compared to PPC, especially if you have a limited budget and are willing to invest in optimizing your website. Building credibility and authority: SEO can help establish your brand as a trusted authority in your industry by focusing on producing high-quality content and acquiring authoritative backlinks.